To each his business. Gone are the days when footballers just shone in stadiums and training. Today's stars are now spending a large part of their free time growing the millions they have raised. Barça's Spanish defender Gerard Piqué, for example, has invested in tennis and a sports communication platform. Cristiano Ronaldo, he is in bling-bling and he does not hide it.

Wednesday, the fivefold Golden Ball has indeed announced with great pomp his arrival … in Paris. The Juventus striker did not get along with Nasser Al-Khelaïfi to join PSG, but he decided to invest. With the Portuguese hotel group Pestana, he plans to build a four-star hotel in the capital, which is scheduled to open in 2021. The establishment will have 210 rooms and will be located on the left bank, between Austerlitz station and the train station. Lyon.

The hotel, which will be the largest of the six already owned by the Portuguese, represents an investment of 60 million euros. Ronaldo wants to accelerate his conversion in the business world, and the hotel business pleases him. Already owner of establishments in Lisbon and Funchal, his hometown, the former player of Real plans by 2020 to open in Madrid, New York or Marrakech where he travels regularly.

Already 10e collection of his brand of underwear

But the star of Juventus does not want to be content with activities in the hotel business. Moreover, a few hours before announcing his hotel project in Paris, he presented the new collection of … his brand of underwear! Nothing new: it is already the 10th collection of "CR7 Underwear", a brand created in November 2013!

Faithful to his methods, Cristiano Ronaldo has been very involved: he is the one who promotes these novelties via numerous photos published on the social networks of him lying in a ball pool … "CR7" was delighted " of one of the most entertaining shootings he has had the opportunity to make. "It's not every day that you can dive into a ball pool," he says – very seriously – in a statement.

To wear a "CR7" underwear, you have to pay between 20 and 30 euros. It is therefore possible to dress with "Cristiano Ronaldo" briefs, use a "Cristiano Ronaldo" perfume and even sleep with Cristiano Ronaldo. What's the next step ? Before knowing it, the star of Juve has another mission: to score goals, which he has not yet managed in an official match since his debut in Turin. It's a shame since it's still his first job.


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