Cristiano Ronaldo, in ‘work mode’ since his summer in Mallorca: now he sponsors cryptocurrencies

Tanned, with a relaxed smile and posing like a pineapple. Cristiano Ronaldo y Georgina Rodriguez They have escaped to Mallorca with their children to take a few days of sun and beach. The Portuguese, who has created a business empire under the CR7 brand, is now getting into cryptocurrencies as well. He just announced it on the networks.

The footballer and the influencer started their summer with a scare: their Bugatti Veyron has ended this Monday embedded in a booth of the urbanization in which they are staying (Sa Coma, in Bunyola). It was driven by one of the employees who, luckily, was not damaged. The car, valued at two million euros, was destroyed. On this getaway to Mallorca, they are accompanied by Christian Jr., Twins, Eva y Mateo, Alana Martina and the little one of the house, the baby Bella Esmeralda.

Since his summer on the Balearic island, the star of the ball has announced his latest financial adventure: sponsoring the cryptocurrency platform Binance, a digital asset company. “I am excited to embark on this journey with all of you. Let’s change the NFT game with Binance,” he has launched on networks posing with a corporate t-shirt.

The soccer player’s agreement with the company involves creating non-fungible tokens that can be purchased exclusively on the Binance platform. The non-fungible token is a cryptographic asset that has the ability to be unique and unrepeatable. The token is assigned some metadata, its starting value and all the transactions that have been carried out are recorded, and its author is also recorded. Ronaldo and Binance’s deal comes amid a 70% drop in the price of bitcoin from its 2021 high.