Cristiano Ronaldo has risen to the top of Instagram’s rich annual list of celebrities who can charge more for a sponsored post, and the footballer can earn up to $ 1.6 million (£ 1.2 million) to endorse a product on social media.
The Portugal captain, who shook Euro 2020 sponsor Coca-Cola out of sight at a post-match press conference, topped a list that includes wrestler-turned-actor Dwayne “the Rock” Johnson and the singer Ariana Grande.
It is the first time that the footballer has topped the annual list, which is dominated by American celebrities from the television, film and music industries.
The amount Ronaldo can charge for a sponsored post is estimated to have risen significantly last year, nearly doubling from $ 889,000 in 2019. Ronaldo moved from third place in 2019, surpassing previous list leader Johnson and second-ranked Kylie Jenner. , the makeup and celebrity businesswoman.
Ronaldo is the most followed person on Instagram, with more than 300 million fans, and his combined following on social media, including major platforms Facebook and Twitter, exceeds 550 million.
“With euros starting earlier this month and some controversial marketing moves in recent weeks,” Ronaldo’s presence has exploded, “said Mike Bandar, co-founder of HopperHQ.com, which compiles the unofficial annual list of the best of Instagram. employees. “Just a week ago, he confirmed his status as the king of Instagram by becoming the most followed person on the platform.”
The top 10 list includes just one other star of the sport, Ronaldo’s arch rival Lionel Messi, who is in seventh place and can fetch nearly $ 1.2 million per post.
Six of the top earners are women and include high-profile stars like Kim Kardashian, Beyoncé, Grande, and Selena Gomez. The estimated amount celebrities could charge for a sponsored post rose sharply last year, partly driven by increased usage online as the public sought to alleviate boredom while stuck at home during the coronavirus pandemic.
Johnson, the highest-paid actor last year, with an estimated income of $ 87.5 million, according to Forbes, saw his paid publishing fee increase by $ 500,000, while Kardashian’s went up by $ 560,000.
“As Covid-19 continues to impact all of our lives, it appears that Instagram is one of the few places that was not adversely affected by the pandemic,” Bandar said. “Since people are using the app more than ever, some might say that earnings were unavoidable to peak. With an ever-growing following and the sheer amount of exposure each of their posts has, it’s no wonder how valuable content from these celebrities can be. “
In December, nine-year-old Ryan Kaji was named the highest-paid YouTuber, earning approximately $ 29.5 million last year, according to Forbes. Kaji, who makes his millions “unpacking” and reviewing toys and games on YouTube, has held the title for the past three years. In total, the top 10 earning YouTube stars took home $ 211 million in 2020.
HopperHQ compiles the list by looking at factors including average engagement, how often an Instagrammer posts, and a variety of variables, including the number of followers, to estimate what a celebrity might charge a brand for a sponsored post.
Top 10 Top-Earning Stars on Instagram
1 Cristiano Ronaldo – $ 1.6 million for publication
2 Dwayne Johnson: $ 1.52 million
3 Ariana Grande – $ 1.51 million
4 4 Kylie Jenner – $ 1.49 million
5 5 Selena Gomez – $ 1.46 million
6 Kim Kardashian – $ 1.41m
7 Lionel Messi: $ 1.16 million
8 Beyoncé Knowles: $ 1.14 million
9 9 Justin Bieber – $ 1.1 million
10 Kendall Jenner – $ 1.05 million
With information from: The Guardian