Dijon. Naiakitsu, customizable clothing designed in Dijon, made in France

Change the pocket or the hood of your sweat , the sleeves of his polo shirt, the collar or the cuffs of his shirt? This is possible thanks to the creativity of two people from Dijon. Bénédicte Vassard, 44, and Alexandre Hirtzmann, 53, have just created their brand, Naiakitsu.

“The name comes from the diminutive of naiad, this insect which lives in water before becoming a dragonfly, and akitsu , dragonfly in ancient Japanese. It symbolizes the fact that our clothes can be transformed thanks to accessories that are easily added or removed,” explains Bénédicte…

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