Business Dunkin joins Snoop Dogg to promote Beyond Meat sausage...

Dunkin joins Snoop Dogg to promote Beyond Meat sausage pie

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Dunkin & # 39; is partnering with an unlikely ally to promote their herbal sausage patties.

The donut-slinger has partnered with rap legend Snoop Dogg to launch the "Beyond DO-Double G Sandwich", an egg and cheese sandwich with sausage served on a sliced ​​donut donut and made with the new sausage pie Beyond Meat

"Snoop Dogg is back again pulling a trick from the menu as if it were hot," the chain said in a press release, saying the high-calorie sandwich was "inspired by Snoop Dogg's passion for vegetable protein and love for glazed donuts. "

The new sandwich, which has 530 calories, is only for sale until Sunday. Even so, the news of the association caused the shares of the synthetic meat company to skyrocket, with a 19 percent closing of the shares on Monday, at $ 114.34.

Dunkins' association with the rapper, which will also result in limited edition co-branded products, including a green tracksuit, is produced amid the growing demand for new plant-based meat products that really know the real thing.

In the past seven days, Beyond Meat shares have skyrocketed more than 53.3 percent, driven largely by McDonalds' announcement that it would expand its partnership with the brand in Canada to nearly double the number of locations that will sell its P.L.T. – plant, lettuce and tomato – sandwich.

Beyond Meat's rival, Impossible Foods, which is already a pie for Burger King's Impossible Whopper, also caused a sensation last week when he introduced his new plant-based pork products, which he plans to sell in Asia.

Shares of Dunkin & # 39; ended the day with a 1.1 percent increase, to $ 78.18. Impossible Foods is not publicly marketed.

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