Eamonn Holmes has returned to Belfast for a new program to air next week.
The star status of This Morning presenter was quickly challenged by none other than his mother in the ravishing teaser.
The 58-year-old, however, was far from injured, and he had happily shared the clip with his 986,000 Twitter followers last night.
Part of the forthcoming program for UTV was published in their official account along with the quote: "He's still my little boy, he's no different from the rest."
The caption continued: "Even after all this time, the dam of @EamonnHolmes does not consider her son a star.
"Join @MalachiPCush as he takes the Belfast presenter to Northern Ireland. Tuesday at 19.30 on UTV #utvbackhome. "(Sic)
Eamonn shared the post with his own fans, explaining that it was his mother's television debut, which was more than 4,000 times popular.
Ruth Langsford's husband wrote: "This is my mother at the age of 90. Lost for the first time on TV next Tuesday night. Josie says it as it is. "
"Here lives the queen," he announced as he walked through the gate of his mother's home.
"Your home," his companion explained as his mother greeted Sky News Sunrise's favorite.
He joked, "Here's your favorite son," and she joked, "Glad to meet you."
The interviewer asked her, "Has he always been your favorite?" But she did not have any of that. "Well, he's not my favorite! They are all my favorites. All my sons. "
Eamonn is one of five boys he lived with until he studied journalism at the Dublin College of Business Studies.
"But your memories of him as a little boy – did you think he would become the big star he is today?" She was asked.
Without wasting time, she responded with seemingly genuine confusion: "Do you think he's a star?"
Fortunately, Eamonn and his family saw the funny side and heard a chuckle as they sat in the living room.
"Wait a minute," she added. "I never thought of being like a star. But he is still my little boy. "
Eamonn was soon flooded with comments. A user said to him, "Your mother is stealing the show."
Two others agreed: "How beautiful and your mother looks like a real character" and: "No matter how famous you become, mothers will keep you down."
Back Home with Eamonn Holmes will air on Tuesday at 7.30pm on UTV.