In a rather strange couple, comparable to Pete Davidson and Kim Kardashian, eBay has a partnership with Snapchat to allow its users to publish their publications on the social media platform, The two companies announced it on Thursday.
A new feature on Snapchat allows users to share their eBay listings with their followers by including them in their Snaps. Here’s how it works: You start on the eBay site by selecting the listing you want to share. Then when you click on “Share” you will now see a Snapchat option. The new Snapchat option opens the app’s camera with an automated eBay sticker that includes a photo of the item and a description. Whether it’s a personal Snap, sent to other users, or posted to a Snap story, users can then click on the eBay sticker to be taken to the listing on the site.
E-commerce on social media platforms is a growing trend with Instagram Marketplace, Facebook Marketplace and TikTok partnerships with Shopify and Square making it possible its users to shop directly within the app. Social commerce is expected Rake in profitswhich has already grossed $492 billion in 2021, expected to nearly triple to $1.2 trillion worldwide by 2025, This is what emerges from a report from Accenture.
It’s no wonder eBay is trying to get in on the action. But as someone who feels too old for Snapchat and too young for eBay, I’m wondering if there will be a successful overlap between the two platforms that would allow this business to run smoothly in the future. Snapchat is primarily used by Gen Z with users as young as 15, while eBay is primarily used to sell electronics with computers, scanners, laptops, and printers. Best-selling items on the Site Internet. But it could present exciting opportunities for eBay sellers to showcase their products to new target audiences. Let’s just hope things don’t get… uh, weird.