The French and their bank, a great love story? This is what emerges from a recent BVA poll, relayed this Thursday by The echoes. It was conducted on the basis of face-to-face interviews conducted in December 2018 with 892 French people aged 15 and over.
According to the results, published by the French Banking Federation (FBF), 82% of respondents said they had a good opinion of their bank in 2018. This figure is up three points from 2017.
The overall picture of banks down slightly
For 83% of respondents, this satisfaction is explained by the good quality of management and the monitoring of their accounts by their bank. The accessibility of banking services via the various channels is considered satisfactory by 79% of those surveyed.
The role of the advisor is crucial: 73% of respondents are satisfied with the person in charge of their accounts and 73% consider it "competent". Finally, 72% of French people would advise a family member to work in the banking sector. A figure that reflects "the attractiveness of the sector," according to the FBF.
But when it comes to banks in general, the French are less positive (only 66% of favorable opinion). A stable figure compared to 2017, but down compared to 2016 (68%). If banks have been able to improve their image since the 2010 financial crisis, they are still highly criticized, especially on the transparency of their rates or the quality of services. Thus, only 62% of respondents think that their advisor is "easy to reach".