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Electronic Arts likely wants to sell itself or merge with another company

According to Puck, game developer and publisher Electronic Arts (EA) recently seriously considered a merger with NBCUniversal, and was also in talks about a possible takeover – Disney, Apple, Amazon and other companies were potential buyers.

Image source: ea.com

Puck journalist Dylan Beyers, citing his own sources, said that EA became especially persistent after the Microsoft-Activision deal was announced. At the same time, the most attractive scenario for the publisher was a merger scenario, which would allow the head of EA Andrew Wilson (Andrew Wilson) to retain his leadership position.

In this regard, the planned deal with NBCUniversal was the most promising – the head of the owning company of Comcast corporation Brian Roberts (Brian Roberts) wanted to spin off the entertainment business into an independent direction, and EA CEO Wilson would become responsible for it. However, the negotiations reached an impasse – the parties did not agree on a price.

Over the past year, several major acquisitions have taken place in the gaming business: GTA publisher Take-Two announced the purchase of Zynga for $12.7 billion, Microsoft agreed to take over Activision Blizzard for $69 billion, Sony made a deal to buy Bungie for $3.6 billion.

It is worth noting that EA has recently lost the most important licenses. The company has announced work on three Star Wars games, including Star Wars Jedi: Fallen Order, due out in 2023, but Disney won’t be updating the license, which also expires next year. The company also confirmed the closing of the exclusive agreement with FIFA, and in 2023 the next part of the football simulator will be released under the name EA Sports FC.

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