KOMPAS.com – The owner and CEO of Twitter, Elon Musk, is again involved in the feud. This time the “opponent” is not playing games, namely the technology giant Apple.
One of the things that sparked this feud was the matter of advertising and content moderation on Twitter. In a series of tweets on Monday (28/11/2022), Elon Musk questioned if Apple hated free speech in the United States, so it stopped most of its ads on Twitter.
“Apple mostly stopped advertising on Twitter. Do they hate free speech in America?” said Elon Musk.
Apple itself is reported to be one of the biggest advertisers on Twitter. The Washington Post said, Apple spent 48 million US dollars or the equivalent of Rp. 755.6 billion to advertise on Twitter in the first quarter (January-March) 2022 alone.
Apart from Apple, Twitter is said to have lost half of its top 100 advertisers since being bought by Elon Musk.
Also read: Elon Musk’s wealth evaporates IDR 134 trillion in a day
Large companies, such as AT&T, CNN, Dell, Allstate, DirecTV, HP, Nestle, Coca-Cola, Verizon, General Mills, Volkswagen, Wells Fargo, and others are said to no longer advertise on Twitter.
This also no doubt makes Twitter face a big loss in advertising revenue. The reason is that these top advertisers spent 2 billion US dollars or around IDR 31.4 trillion in 2020.
This year, advertisers 750 million US dollars or the equivalent of Rp. 11.8 trillion in 2022, as compiled KompasTekno from MacRumors, Tuesday (29/11/2022).
Twitter threatened to be removed from the App Store?
In a separate tweet, Elon Musk also claimed that Apple had threatened to remove Twitter from the App Store for no reason.
For context, Elon Musk describes himself as a “free speech absolutist” or an adherent of the principle of free speech. Hence, Musk wants to buy Twitter to regulate content moderation and prioritize free speech.
One of the “proofs” that Elon Musk took about free speech was by unblocking the personal Twitter account of former US President Donald Trump.
In fact, in the era of Jack Dorsey’s leadership, Twitter did not forgive accounts @realdonaldtrump permanent since January 2021.
Trump’s account was banned forever after his two tweets were deemed to have violated Twitter policy and risked perpetuating violence and hate speech, related to the riots at the United States (US) DPR/MPR building which claimed lives.
Apart from the matter of moderation, Elon Musk also seems unhappy with the 30 percent commission rule that Apple charges from purchasing applications or content in the App Store.
Twitter itself is currently starting to intensively monetize the Twitter Blue subscription service. Of course, this 30 percent figure will be collected for every transaction, including Twitter Blue subscriptions.
Also read: Office in Brussels Closed, Twitter Threatened to be Blocked
Apple itself has not yet responded to Elon Musk’s question. However, Apple does have strict rules for allowing applications to appear in the App Store app store, including the matter of moderation.
Apple does not hesitate to remove applications that are considered not doing enough content moderation from the App Store. For example, what happened to “Parler”, a social media application used last year by conservatives and right-wing extremists supporting Donald Trump.
The reason is that Parler has lax content moderation rules that make the app a hotbed for posts that encourage violence and criminal behavior.
The new Parler app can reappear on the App Store after implementing an artificial intelligence-based content moderation system (artificial intelligence/AI) on the platform.
In 2018, Apple also took down Tumblr because of adult content on the microblog, as compiled from Engadget.
If content moderation on Twitter becomes loose, it is possible that Apple will also remove Twitter from the App Store. However, Apple provided comments regarding this Twitter issue.
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