Emirates invests over $350 million in onboard entertainment equipment for its new A350 fleet

As part of its ongoing efforts to ensure its customers ‘fly better’, Emirates has selected Thales’ new AVANT Up system for its future Airbus A350 fleet, scheduled for delivery in 2024.

The airline’s investment of over US$350 million will see its 50-plus A350 models equipped with next-generation in-flight entertainment systems that deliver a memorable and personalized cinematic experience to passengers.

Adel al Redha, Chief Operating Officer of Emirates, said: “Emirates has always considered in-flight entertainment to be an essential aspect of our onboard experience, and in fact we were the first airline to install personal screens on every seat on board when it was far from the norm more than 30 years ago.

Today, Emirates remains unrivaled when it comes to in-flight entertainment content and experience, having won back-to-back “best-in-the-sky” awards for the past 14 years. Our investment in the next generation of Thales systems for our new A350 fleet will strengthen our lead, enabling us to deliver even better experiences to our customers. Follow this event.

Yannick Assouad, Executive Vice President of Thales Avionics, said: “At Thales, we are proud to partner with Emirates in their mission to fly better. Thales’ AVANT Up brings Emirates the latest consumer technologies and capabilities in By combining our Optiq 4K QLED HDR displays, award-winning dynamic power and next-generation digital services, Emirates customers can expect the extraordinary.”

Thales’ revolutionary AVANT Up system technology features Optiq 4k QLED HDR displays – the only aircraft displays using Samsung’s QLED technology to immerse viewers in over a billion colors. This rich display capability is the perfect medium for Emirates’ unparalleled in-flight entertainment product, which offers over 5,000 channels of multilingual content, including live TV, the latest box office movies, television and the biggest hits in music, as well as the world’s first inflight shopping channel, EmiratesRED.

Thales’ new system will also provide an enhanced ‘live’ TV solution that offers a wider choice of live TV and information in the highest definition available at 40,000 metres.

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Emirates customers can also expect enhanced passenger connectivity with the Optiq – the industry’s first smart display to offer dual Bluetooth connections, built-in Wi-Fi allowing passengers to pair multiple devices including phones , tablets, headphones, or even gamepads, while supporting up to 60 watts of USB-C to quickly charge personal devices.

To enhance passenger engagement, Emirates has chosen a variety of AVANT Up digital services, including highly integrated personalization features, expanded Personal Electronic Device (PED) capabilities and user interface enhancements that also enable visually impaired passengers to enjoy an immersive experience.

Emirates is also the first airline in the world to choose Pulse from Thales, a patented power management technology that ensures that charging performance will not be affected, no matter how many users charge their devices at the same time. time.

Reflecting a shared vision of innovation and shaping future in-flight experiences, Emirates and Thales also continue to collaborate on programs through Dubai’s Aviation X-Lab, an aviation-specific incubator.