Escape from prime time, less than 40% of Italians on TV – Ultima Ora

(ANSA) – ROME, 02 NOV – It is an escape from prime time: in October TV ratings drop by 2.5 million in the 20.30-22.30 range compared to a year ago, reaching an average of 23.1 million. A figure that represents less than 40% of the total population, which has not happened for 18 years. All publishers register the minus sign and the decrease also affects the whole day: 9.5 million, 1 million less than October 2020, but also the lowest figure in the last 11 years (since 2010 it did not fall below 10 million ). The trend emerges from the processing of Auditel data by Studio Frasi. Only the ‘Others’ are growing, with + 10.6%: the figure rewards above all the over the top, Netflix (certainly dragged along by the Squid Game phenomenon), Amazon Prime, Disney +, as shown by the doubling of ratings among the owners of connected smart TVs (+ 93.9%). “Even if slowly, families are buying new televisions: between October 2020 and October 2021, listening to connected TVs for at least one minute has almost doubled, from 11.6 million to 21.8 million”, explains Francesco Siliato, head of the TV Observatory of Studio Frasi. “Switching from the old to the new TV pushes you to browse, to discover the platforms of old and new broadcasters, the offers of content, free or paid. However, the feeling of the end of the pandemic pushes towards the world outside the home: he has already dedicated himself to television too much time between lockdown and fear of going out “. The thematic networks of the public service, penalized among other things by not being visible on old televisions with the exception of RaiNews24: -16% both in the whole day and in the first, are worse off – according to the findings of Studio Frasi – evening. Instead, the new platforms are smiling: the ‘Others’ reach 1.8 million in prime time, equal to 7.9%, a share that rises to 14% among smart TV owners. (HANDLE).


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