Despite the cancellation last March of the local urban plan (PLU) of Gonesse (Val-d'Oise) which authorized the urbanization of 280 hectares on the "Triangle", including the 80 dedicated to the project Europacity, its promoters continue to believe in it. They launch this May 15 Europacity Skills, a structure ad hoc to inform the local population and anticipate the recruitment of thousands of them on the tens of thousands of hirings planned within ten years.
" We register as an economic partner of the Northeastern Paris region. Never has a project of this magnitude been so closely involved with local elected representatives and economic actors, community actors and local residents. ", insists Europacity Director General Benoît Chang with The gallery. "According to the studies, the project will generate more than 10,000 jobs and 75% will be accessible to the inhabitants of the territory. "
The fear of an "economic tsunami"
Nevertheless, since the beginning, the project has aroused skepticism from some of the merchants of the neighboring cities. An Ifop survey published last April reports a "rejection" and the fear of an "economic tsunami". " In the long term, by strengthening the attractiveness of the territory, we will strengthen the existing proximity trade whose difficulties are linked to the low purchasing power of the inhabitants. We are not competitors "says Benoît Chang.
Another criticism: the city of Gonesse where the famous "Triangle" is located is on the list of 222 communes "Action Heart of the City", a plan of the Government of Action Housing, the National Agency for Housing and Housing. Bank of the territories with 5 billion euros over five years to revitalize city centers. "It's not a contradiction, it's an opportunity," the DG of Europacity believes. "We are not here to destroy the equilibrium but to work in complete synergy. "
A communication shot?
Is this Europacity Compétences structure, which is emerging today, a "coup de com" in the context of the "general mobilization for employment" decreed last week by the Prime Minister?
"We made this commitment to create a dedicated structure from the public debate organized in 2016. Nobody asked us! " says Christian Lema. " It is a partnership and voluntarist approach. As HR Director (of Europacity, Editor's note), I can assure you that local recruitment is essential because the well-being, the personal-professional balance and the journey time between home and work make it possible to retain the employees. "
Of the 3,500 jobs per year to be filled during construction and the 10,155 jobs required for the operation of the complex, Europacity hopes to benefit 75% of the inhabitants of the territory. " We are going eight years in advance "Explains HR Director Christian Lema. " We will implement innovative and effective tools to maximize local recruitment. From the director of the recreation center to the lifeguard or the hotel cook, we want these positions to be occupied by locals. "
An alliance with local and social actors
The project leaders will thus associate with local and social actors to "mesh" at best the field. Founder of the Creative association that has allowed 600 people to start their business since 2013, Mohamed el Mazroui makes available his "Bus initiative" to travel the cities concerned.
"Ten kilometers from Paris, people have no access to information. We go to school exit chat with isolated moms and down rides with the kids until 11 pm ... What interests us is to be associated upstream to fill the holes in the racket. It's good for everyone! "
He himself is eager to benefit in a few years from this center of activities: " Even for entertainment, the most interesting corner was Aquaboulevard. We needed more than an hour to get there. Tomorrow, we will have access to culture almost at home. " Especially since a stop of line 17 of the Grand Paris Express is planned for 2027 …