Facebook and Instagram: The effect of unattainable role models – knowledge


Sebastian Herrmann

The happiness of others is a cheek. Facebook, Instagram and other platforms of self-expression condemn you to constantly measure yourself against the polished life of your digital circle of friends. This comparison is not good: the others spend their holidays on nicer beaches. You have more exciting relationships and more professional success. They look better, they are funnier and more quick-witted. You get more likes and have more followers. And sometimes, but only sometimes, it even seems as if these people even like the vegan super food health bowl that they decorated with well-formed blueberries (antioxidants!) For the Insta photo. The candy-colored well-being exhibited on social media – #happiness – gives the viewer a powerful blow.