Despite having stagnant in its main application, the giant Facebook it does not stop adding users in your other businesses, and currently serves more than 6,000 million people They connect at least once a month through their messaging platforms and social networks.
This is clear from a study published by statista.com web, which warns that the company commanded by Mark Zuckerberg concentrates almost all social communications between Instagram, WhatsApp, Messenger and Facebook itself, each application with more than 1,000 million users.
Despite the scandals, Facebook and its applications concentrate more and more users (statist)
The rest of the social networks have a much more scope modest worldwide, with Twitter with 326 million users as the second best positioned company. Snapchat, meanwhile, reaches 186 million.
In this scenario, the only one who plays with his own rules is Wechat, China's courier service, which has more than one billion people They connect at least once a month.
Grow despite the scandal
Facebook was in mid-May at the center of a scandal linked to the British firm Cambridge Analytica (CA), which unduly collected data from millions of users.
The theme generated a awareness among many Internet users, who felt uneasy about the probable dissemination of their personal data.
In fact, a quarter (26%) of the users of the social network in the United States suppressed from their mobile phones the application, according to a survey published by the independent Pew Research Center.
Instagram, owned by Facebook, is the social network of the moment: the most used among young people, to the point of exceeding Snapchat.
Another of the questions What is done to the social network has to do with the propagation of "fake news", something that the company claims to be fighting tooth and nail, although the truth is that they are constando recover the confidence of the users.
The movement has been greater among people aged 18-29: 44% claim to have erased the application of their portable phones between June 2017 and June 2018.
Only in the first quarter of the year the giant removed 1.8 million publications related to terrorism, 2.4 million posts with hate speech, 838 million items of spam and 583 million false accounts worldwide, much of them before they were reported by users.
The company, on the other hand, has developed a algorithm what rate the credibility of the users on a scale of 0 to 1 as part of your strategy to find those people who report false news erroneously and on purpose.
However, a study published by the European Commission (EC) points out that one third of those who access social networks does not identify misleading advertising.
In 36% of the cases analyzed, the individuals who participated in the "Study of advertising behavior and online social media marketing practices" of the EC they were not able to identify the so-called "native advertising", that is, the one whose content imitates the publications generated by users without commercial intentions.