Facebook already allows content creators to earn money through videos that use licensed music. The social network launches its program called Music Revenue Sharing o “Music Revenue Sharing” whereby Pages that include music in their posts will earn a commission from in-stream advertising revenue.
The new option opens up a new avenue for creators and music rights holders to earn money. Additionally, while Pages were already able to use licensed songs, they will now be monetized on par. That way, videos on Facebook that are 60 seconds or longer will have a significant return on in-stream ads.
Creators can receive a 20% revenue share from eligible videos with another portion going to rights holders and Meta.
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Unfortunately, Reels will not be part of the Music Revenue Sharing program for now. However, the social network will probably expand the distribution of musical income in the coming weeks depending on the evolution of the project.
In order for a user to access the feature, they will need to have in-stream ads and meet Facebook’s monetization eligibility standards. Also, the song used must be part of the licensed music library.
Facebook points out that there has to be a visual component and licensed music by itself cannot be the main purpose of the publication. Thus, once the video is uploaded, a notification will pop up in Creator Studio indicating if the song can generate income.
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Attention, gamer: Facebook will allow you to convert video game streams into reels
In addition to Twitch and YouTube, one of the platforms that has positioned itself among the best options to watch and broadcast video games is Facebook Gaming, the live version that Facebook implemented for live content related to the gaming industry.
As with other sections, the social network founded by Mark Zuckerberg is improving and updating this section, as it has been revealed that there will now be an option for content creators to convert their streams into reels, so that their community can watch clips with the best parts of what you streamed.
It turns out that Facebook Gaming, the section dedicated to the live transmission of video game-related topics, implemented a function called Clip to Reels, which allows users who are partners of the gamer platform to convert some parts of their direct video into short videos. which will appear in the reels section of the account and will also be recommended to users who consume this content.