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Facebook wants to compete with TikTok and makes changes to its algorithm

  • All these changes seek to reverse the stagnant growth of the platform.

  • Another change would again be the union of Messenger and Facebook, thus imitating the TikTok messaging system.

  • It is not the first time that Facebook tries to imitate a competitor.

The competition of social networks continues to grow today where many are already beginning to transform their interfaces to achieve popularity among users. According to less Americans, Facebook employees would have received a new order and make the application’s feed resemble that of TikTok, for which they will make changes to their algorithm.

Facebook is without a doubt one of the most iconic social networks in the world, which is why the number of monthly active users of Facebook projected for the year 2025 is approximately 2.2 billion.

According to data from Statista, this value represents an increase of around 110 million compared to the users expected for 2022. Likewise, Facebook led the ranking of the social networks with the most active users in 2021, with approximately 2.9 billion, according to data provided by DataReportal.

Facebook wants to compete with TikTok

The Verge medium indicates that the algorithm of the social network created by Mark Zuckerberg would recommend publications after that change, regardless of their origin, so there would no longer be preference with accounts that users already follow.

They also detail that another change would again be the union of Messenger and Facebook, thus imitating the TikTok messaging system.

All these changes seek to reverse the stagnant growth of the platform and attract again a young audience that is currently in love with the short video platform.

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Specialists point out that it is not the first time that Facebook tries to imitate a competitor, it had previously done so with Snapchat.

For his part, Tom Alison, responsible for the Facebook application, told The Verge directly that they were slow to see TikTok as a threat.

“I think what we probably haven’t fully embraced or seen is how social this format can be,” Alison said.

Other social networks are updated

Facebook is not the only one that is thinking of updating its interfaces, since social networks like Twitch also launched a new update focused on their content creators earning more using the social network.

As also Instagram recently announced that it provides tools to combat harmful habits within the application. Through a post on her website, Meta has announced that she will be making some improvements to Instagram. Those responsible for this social network pointed out that they will have a function that will allow teenagers to manage what they see and how long they see it.

This is the case of Twitter, which also came with its Twitter Circle function, with which it seeks to see and interact with its content, similar to that of the ‘best friends’ of the photo platform.

While the instant messaging platform WhatsApp said that it is working on a function where users can react with emojis in the states, something similar to what happens with Instagram stories.

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