FC Barcelona continues with the movement of pieces in its organization chart. The club has incorporated Paloma Mikadze as head of digital strategy, reporting directly to brand management. This is the second signing from the fashion industry that Joan Laporta’s board made in a short time, after the incorporation of Jordi Balsells, from Desigual. The incorporation has already been notified to the entire team through an internal communication.
Mikadze, whose family has a close relationship with Laporta, has worked for the last two years as director of social networks and media at Rosa Clará. In addition, she has studied the fashion sector at schools such as the Marangoni Institute and at Condé Nast College of Fashion & Design. The influence She also has experience as a consultant in other companies and brands in social networks such as Pere Quera 1887 and graduated in graphic design at Elisava.
Earlier this month, FC Barcelona fired their brand manager, Guillem Graell. With his departure, the club dispensed with the last area manager representing the mandate of Josep Maria Bartomeu.
FC Barcelona fired its Brand Area manager Guillem Graell in July
Among the attributions that Graell had at Barça were also that of director of the digital area, of Barça Studios, his main legacy, and of ticketing. He was part of the steering committee of the previous meeting and was ratified in that position with the arrival of Joan Laporta to the presidency.
The departure of Graell took place just one day after FC Barcelona finished the relief in the general direction, a position that Ferran Reverter assumed. The executive replaced Óscar Grau, former general manager of the club with Bartomeu, after the end of his contract with MediaMarkt.
After replacing Grau in the position, the restructuring of FC Barcelona in executive positions started earlier with the departure of Román Gómez Ponti, head of legal services and also investigated by Barçagate, who was followed by those of Albert Soler, sports director professionals, and Xavier de las Moras, head of security.