IMany fewer Germans donate money to charitable organizations and churches. From January to September, according to a representative survey of the German Donation Council, 15.7 million Germans donated money, 800,000 fewer than in the same period of the previous year. In 2005 there were more than 30 million.
Nevertheless, the donation volume has fallen in total only 1.3 percent and reached with just under 3.3 billion euros even the third highest value since the surveys began in 2005. For the entire year the German Spendenverband therefore expects that the volume of well above five billion euros will be only slightly below the previous year.
Because those who still give money donate more generously: barely six times a year, they open their wallet and give an average of 35 euros – both numbers are compared to the other years, highs.
Donations for climate protection are on the decline
The declining willingness to donate is difficult to name, says Max Mälzer, Managing Director of the German Donations Council. "It is probably not due to economic reasons." The study suggests, however, among other things, "mentality reasons": For example, in almost all age groups, the assent to the statement: "Help for the poorest is a matter for the state".
Three quarters of the total donated the Germans this year for emergency and disaster relief. While more money was spent on cultural and historical preservation and sports clubs compared to the previous year, donations for refugee aid declined. If they reached a high of 339 million euros in 2016, they reached 188 million euros by September of this year.
Animal welfare as well as organizations committed to environmental protection and nature conservation are also in the lead, despite the successful "Fridays For Future" climate movement, which gathered hundreds of thousands just last Friday for a global protest on the streets. Why is that, according to maltsters to be analyzed in a special survey.
What to look for when donating
Aid organizations should first of all consider how they will appeal to younger people in the future. A large proportion of the donations come from the over-70s age group, while the largest decline is in people under 39 years of age. "Campaigns in social networks also offer a great opportunity," says Mälzer. Not even 0.5 percent of the cases are being given the impetus for a donation there.
"There are already many calls in social networks. However, these are in part private individuals who donate, rather than traditional non-profit organizations. "To judge in a lump-sum how trustworthy such appeals are is difficult, according to Mälzer.
Insecure donors should pay attention to quality seals, which are awarded by the German Central Institute for Social Issues and the German Donors' Council, among other things, and demonstrate the transparency and seriousness of the relief organizations. Assigned and donated goods should remain the exception, as they required a higher effort on the part of the organizations. In addition, you should not put pressure on the donations.
. (tagsToTranslate) Max Mälzer (t) Donation (t) Germany