The El Paso crowds gathered like no other Monday night, and former Dallas Cowboys quarterback Troy Aikman took notice.
“I thought we had good crowds, but this has exceeded my wildest expectations,” he told the El Paso Times. “The people of El Paso are amazing. They’ve always been good to me and good to the Cowboys.”
The three-time Super Bowl champion made three stops while promoting his new beer in Sun City: Bikini Joe’s, 7942 Gateway East Blvd; Headquarters, 2910 Tularosa Ave; and Union Draft House Sunland, 730 Sunland Park Drive.
The beer, known as Eight for its iconic jersey number, launched on tap at bars, restaurants and other local accounts in Texas in February.
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Aikman told the El Paso Times in February that he has always loved beer and that the new line is consistent with his lifestyle: working hard but enjoying time with family and friends.
“I think I have some God-given talents, but the reason I think I was able to do what I was able to do athletically and even what I can do currently with Fox is just through good old-fashioned hard work.” worked. And those people willing to do that are people who have always inspired me and that’s what this beer is really for.”
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This article originally appeared in the El Paso Times: Troy Aikman Visits Union Drafthouse to Promote ‘Eight’ Beer