This new label could attract tourists and foreign investors in the Loire, where cheese is produced.

The cheese produced in the Loire, the fourme de Montbrison, has been listed in the intangible cultural heritage of UNESCO, learned Friday, November 9 France Bleu Saint-Etienne Loire. The cheese Loire received this distinction Monday, November 5. It was awarded to him by the Ministry of Culture.

This label, which rewards properties with outstanding universal value and protects them, "rewards the know-how, the men and what one transmits for years", stressed the mayor of Sauvain, David Maurel.

Fourme de Montbrison has been manufactured since the 8th century in the Hautes-Chaumes at more than 1,000 meters altitude. It was awarded the AOC (Protected Designation of Origin) label in 1972 and then AOP (Protected Designation of Origin) in 2009.

This new label could attract tourists and foreign investors. Producers are now hoping for a UNESCO World Heritage title to consider exporting internationally.


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