In 2000, France was world champion in wine consumption. But in less than 20 years, it has dropped by more than 20%, according to statistics from the International Wine Organization (OIV).
On average in 2016, every French adult has absorbed 51.2 liters of wine, with or without bubbles, against 71.5 liters in 2000. This represents a decrease of 28.4%.
The United States tops in volumes
In terms of volumes, France's wine consumption fell to 27 million hectoliters in 2017, compared with 34.5 million in 2000, a decrease of 21.7%. The first place now belongs to the Americans. Since 2011, the United States has become the world's largest consumer, with 32.6 million hectoliters of wine in 2017 against 21.2 million in 2000 (+ 53%).
However, observing per capita consumption, Americans are far behind Europeans with 12.1 liters per year. At the global level, France is slightly ahead of Portugal which holds the first place with 51.4 liters absorbed per capita in 2016. Follow the Italians (43.6 liters), the Germans (28.3 liters) or the Spaniards (24.1 liters).
"A long downward trend"
"France is on a long-term trend of declining volume consumption of all alcoholic beverages," says Alexis Capitan, general manager of the association "In moderation", supported by the profession. Quality replaces quantity. Thus "the phenomenon of rising range of wine consumption observed in recent years – less but better – is still relevant," he said.
The annual budget for the purchase of alcoholic beverages remains firm, at 325.3 euros in 2017, only 4.8 euros less than in 2016, but 24 euros more than ten years ago, according to the company. Kantar Worldpanel studies.