From Chartres, the site will also compare used cars

A media on the automotive world which is also a multi-brand comparator and a configurator to facilitate the purchase, this is the concept of, English translation of All about cars. Founded in Paris in 2019 by Stéphane Pierrot and Guntram Fiala, “the most Francophile of German automotive journalists”, says the first, the young company is launching this new service these days from its offices at the Cité de l’Innovation CM101 in Coudray , in Chartres (Eure-et-Loir).

“Guntram is a long-time friend, who worked in the automotive press. He kept telling me that he lacked a tool to really compare cars, new and used. We left our respective activities to launch this service”, summarizes Stéphane Pierrot, former commercial manager in the audiovisual sector.

Why choose Chartres to set up a website that wants to be national, and that targets Europe? During a business fair in Paris, the duo sought to get closer to an incubator close to the capital. “Because everything is more accessible: rent, people, work… We had several proposals, including Le Mans, which is connected by the TGV. But Chartres imposed itself. We were able to meet all the decision-makers quickly, our offices are pleasant and there are other start-ups, which creates emulation,” replies Guntram Fiala.

“In Paris, the public bank Bpifrance gave us at least three weeks for an appointment. Here, it was settled in three days”, adds Stéphane Pierrot to explain this move to an hour by train from Montparnasse. The editor of this new website raised a first time 160,000 euros from business angels from Eure-et-Loir, the Initiative 28 network, Caisse d’Épargne and Bpifrance. This allowed the first recruitments. They are now five in the company, soon to be seven, mainly to deal with content.

The development of the comparator and the configurator was carried out by the Coformatique company in Paris. For now, we can configure a new car, soon it will be possible for occasions. “In total, we invested 800,000 euros,” says Stéphane Pierrot. Online since March, is open to second-hand classified ads in mid-June. Stellantis (Peugeot, Citroën, Opel, etc.) has just entrusted it with its offers.