07/08/2021 7:19 pm
Is it the pandemic? Is it convenience or is it just the way things are? Gamers in Germany are relying more and more on game downloads. The proportion is particularly high in one gaming segment.
Data carrier was yesterday, download is today? This is how you could interpret the new download figures from the industry association GAME and the market researcher GfK. According to this, almost six out of ten video games in Germany (58 percent) were bought by download in 2020. In 2019, the proportion was 45 percent.
One trend here is that the cheaper a title, the more likely it is to be downloaded. For games up to a price of 30 euros, eight out of ten purchases are purely digital, according to GfK figures. Accordingly, downloads are on the rise in terms of volume, but in terms of sales, only four out of ten euros (41 percent) flow into the tills of publishers and dealers via downloads. In the same period of the previous year, the share was still a third (33 percent).
The platform also still plays an important role: While the majority of games in the PC sector are now purchased as downloads (94 percent), it is only 35 percent for consoles such as Playstation, Nintendo Switch or Xbox.
According to the information, around 5.2 billion euros in video games and associated digital services were generated across Germany after 2020.