The Girl Scouts sue the Boy Scouts. The organization's inclusive rebranding efforts have caused all sorts of consumer confusion when they misinform the scouts, misinformation about a merger of the two groups.
Tuesday's trademark infringement lawsuit is an attempt to clarify the uncertainty, said the Girl Scouts of the United States of America.
The state of Manhattan noted that the two separate youth organizations existed side by side for a long time.
Problems arose, however, when the "core gender distinction" was changed by the Boy Scouts of America, who announced in October 2017 that they would open girls from 2019 onwards.
Earlier this year, the Scouts unveiled a new marketing campaign to support their efforts. "Scout Me In," announced the slogan.
But definitely scout the Girl Scouts out of the renaming.
The Girl Scouts' accusations said the Girl Scouts of America had no right under the state of New York and federal laws to use words such as "Boy Scouts" or "Boy Scouts" for themselves, "in connection with services offered to girls, or rename themselves "branding" as "branding" "
The complaint alleges that everyone sent out the wrong message that the Girl Scouts of America are now the exclusive organization offering leadership development services to girls.
"We welcome any organization that builds character and leadership in children, including the Girl Scouts of the US We believe that there is an opportunity for both organizations to serve girls and boys in our communities," said a spokesperson for Boy Scouts of America opposite MarketWatch.
In court papers, the Girl Scouts said the Boy Scouts announcement across the country had caused all kinds of brand confusion.
For example, some Minnesota families who wanted to enroll their girls were mistakenly told that the Girl Scouts and the Boy Scouts have joined forces. In Indiana and South Dakota, some parents have mistakenly registered their daughters for the Girl Scout programs.
The Girl Scouts, an organization founded in 1915, argued that if the Scouts wanted to expand their base, they could not do so at their expense.
The claims of the lawsuit include trademark infringement and alleged interference in economic prospects.
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