Glovo launches the ‘Local order’ service to boost small business sales | Companies

The Glovo delivery application is committed to becoming the great ally of small businesses, one of the sectors along with restaurants most affected by the coronavirus crisis, with the launch of the ‘Order locally’ and ‘Pick up your order’ service, which It will allow retail sales to be boosted in these difficult times in the return to the new normal.

Glovo Iberia’s CEO, Diego Nouet, said today that the application has become “the great ally of small businesses” during the coronavirus crisis, whom they have helped in the digitization of their companies during confinement by the state of alarm.

In this way, Glovo reaffirms its commitment to local commerce with the launch of ‘Local order’, a commission-free service with which users can place the order in the same establishment through the app and pick it up directly at the counter , avoiding contact and allowing you to enjoy the dish that the customer wants despite the limited capacity of the premises.

“This service responds to the needs of establishments that have a limited capacity on the premises. It is a project that will greatly help businesses, as it represents a significant improvement by allowing the establishment to generate a higher volume of sales,” he explained. to Europa Press Nouet, who specified that this initiative is currently in the pilot phase in Madrid, Valencia, Barcelona and the Balearic Islands.

The CEO of Glovo Iberia considers this to be a “very powerful and useful tool” to help businesses and restaurants, which are having capacity problems, in order to “have sales that they are not having due to limited spaces”.

On the other hand, with the ‘Pick up your order’ service, which is scheduled to be launched between September and October, users will be able to request and pay for their order through the mobile app from anywhere in the city and then go to pick it up from the establishment. “This allows an operation that is more optimized and is a good tool for businesses that are on our platform,” he said.

“During the crisis, Glovo has been the lifeline for local business that has suffered so much and has a lower financial muscle than other sectors and now that this situation is happening we are the sailboat to navigate the wave of new normality,” he stressed. Nouet.


The application has held the third edition of GlovoTalks, for the first time in webinar format, where different actors have addressed the current situation of trade and restoration during the coronavirus crisis and the importance of digitization as a key future tool for the sector.

In this way, the platform has the ‘Glovo Local’ project, where different support initiatives are framed to help small businesses individually and thus collaborate with the global economic recovery. Thus, with the help of other entities, the company has already invested more than 800,000 euros to directly support businesses, be they florists, fishmongers, wine shops or restaurants.

The Head of Merchant Sales & Acquiring, Southern Europe of Visa, Roble Dorronsoro, has indicated that it is “a decisive moment for small ‘retail’ companies, for which the acceleration of their digitization plans and consumer support are two fundamental pillars to successfully face this stage after the period of confinement “.

For his part, Manolo Bakes CEO, Pablo Nuño, has recognized the “great uncertainty” that the firm has had during confinement and has stressed that the ‘delivery’, which accounts for 30% of its sales, has been the The only channel they have had for sale during the pandemic and has allowed them to mitigate the impact of Covid-19.

The Peace Market, represented by its manager Guillermo del Campo, has underlined the importance of ‘online’ in these months. “The crisis has been a real challenge, but people in the markets have reacted with claw and passion. We have responded frankly well, combining traditional sales with ‘online’,” he explained, stressing that selling on the Internet is a “part fundamental “now of the business.

In addition, the Glovo platform allows to give visibility to the establishments, as has happened to the Flax & Kale restaurant, which has gone from serving its diners at the table to transferring their experience to the homes, thus avoiding the capacity limitations.

“In an environment with a lot of uncertainty, we realized that after the state of alarm the only available channel would be ‘delivery’, where we were present, but we had not given it the necessary importance,” explained the CEO, Jordi Barri.

Barri, in addition, has regretted that in this health crisis there has been a “disconnection” between the Government and the hospitality sector. “We need real aid to come. The sector is in the ICU, touched by death, and not all groups can bear it,” he warned, while requesting the return of tourism and “real aid” by the Administration. .

Finally, the director of Fedepesca, María Luisa Álvarez, has highlighted the importance of the alliance with Glovo to contribute to the digitization of the more than 7,000 fishmongers that are part of the association and that has been affected in the crisis by the closure of the Horeca channel.

“We have been open from minute one and the sector has had an impressive response. The fishmongers have welcomed the alliance with Glovo, which will also help boost the consumption of our products,” Álvarez stressed.


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