St. Johns, Newfoundland With the new 2019 pickup from Sierra, GMC moves in the Uptown Zone, setting a clear distance between itself and the working-class Chevrolet Silverado.

With unique features, eye-catching wardrobe and transaction prices that make Mercedes envy, GMC is establishing itself as America's only premium truck brand. At a time when truck profits are critical to Detroit Three's investment in autonomous and electric vehicles, GMC is adding an expensive off-road offering called AT4 to its delicate Denali and SLT menu.

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