Goethe University — writing for marketing – convince with your creative texts

Lecturer: Vera Klopprogge
Time: Fri, July 8th, 10 a.m. to 5 p.m
Maximum number of participants: 25
Special note: Takes place virtually

The courses and workshops at the Writing Center are free for Goethe University students. | Participation is only possible after prior registration.

Good texts help to sell. Whether for mailings, social media posts, websites or brochures – the focus is on the customers and their needs must be addressed emotionally. After an introduction to marketing strategy, storytelling and creativity techniques, we will learn practical tips and tricks for writing convincing texts. And the most important thing: we text, text, text. We then analyze the exercise texts together.

The workshop is aimed at anyone who wants to write lively texts for online and offline marketing for a company, public institution, start-up or student initiative and/or is interested in a career in marketing.


  • Introduction to Marketing Strategy
  • Writing for Marketing
  • Dos and Dont’s
  • Storytelling
  • creativity techniques
  • writing exercises

Bring along:
Participants are welcome to bring their own practical examples.


All students from the 1st semester can register for this workshop. Prerequisites for participation are attendance for the entire duration of the workshop and the willingness to actively participate in the event. The events of the writing center can be credited to you for the optional modules of some subjects. You will receive a certificate of attendance from us; the crediting takes place in the respective subject itself.


Please register yourself for all courses and workshops at

Registration deadline: 7 days before the start of the workshop

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If you are unable to attend the event for any reason after registering, please cancel your registration at least 7 days in advance using our online form. You will receive the link to the unsubscribe page by email after you have registered. If you are absent without an excuse or cancel at short notice, you will unfortunately not be able to register for any of our workshops or courses in the following semester.

A notice: The registration mask for our courses and workshops will be available on April 1st. for the summer semester and on 1.10. released for the winter semester. A registration in front the respective date is therefore not possible. Important: Before April 1st or October 1st you will only find the events of the past