A New Voyage for Hampshire Cricket Fans

The partnership will see Ambassador Cruise Line offering Hampshire Cricket members a 10% discount on all Portsmouth sailings using the code HC10. This initiative aims to provide tangible value to loyal fans while introducing them to the world of no-fly cruising. Ambassador Cruise Line, established in 2021, specializes in authentic cruise experiences departing from UK ports, catering particularly to the over-50s demographic.

Beyond discounts, the alliance will inject fresh energy into matchday experiences at the Utilita Bowl. Engaging activities and experiences are planned throughout the season, with a particular focus on the high-profile international fixtures scheduled for next summer: England Men versus India in a Vitality IT20 on July 11, 2026, and England Men versus Sri Lanka on September 15, 2026. Fans attending select matches will also have the chance to win complimentary cruises, further solidifying the connection between the cricket club and the cruise line.

A key benefit for Hampshire supporters is the convenience of no-fly cruises departing from Portsmouth, located just 17 miles from the Utilita Bowl. Ambassador Cruise Line will begin operating from Portsmouth in the 2026/27 season, offering easy access to destinations like the Norwegian Fjords, Canary Islands, and the Mediterranean. This accessibility is a significant draw for fans seeking hassle-free travel options.

Leadership Perspectives on the Partnership

Rob Paddon, Commercial Director of Hampshire Cricket, expressed his enthusiasm for the collaboration: “We’re delighted to welcome Ambassador Cruise Line to our family of partners. Their focus on delivering great experiences and providing a warm and friendly service aligns well with what we aim to offer at Utilita Bowl. With Ambassador set to operate from Portsmouth next season, this partnership will provide real added value for our members and supporters.”

Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, echoed this sentiment: “We are delighted to be partnering with Hampshire Cricket, a club with a rich heritage and a reputation for delivering exceptional experiences for supporters. With Ambition making her debut in Portsmouth for the 26/27 season, the partnership feels especially well-timed. Many of our guests are passionate cricket fans and we look forward to meeting members and supporters across the season.”

Portsmouth sailings scheduled for the 2026/27 season include a six-night “Escape to Belgium, France, and Holland” (April 6, 2026), a ten-night “Delights of Western France & Spain Explorer” (April 12, 2026), and a three-night “Irish Mini-Break” (April 22, 2026). These itineraries offer a diverse range of options for cricket fans looking to combine their passion for the sport with a relaxing cruise vacation.

Did You Know? Ambassador Cruise Line focuses on providing a premium, adult-focused cruise experience, differentiating itself from larger, family-oriented cruise operators.

This partnership represents a strategic alignment between two brands committed to delivering exceptional experiences. But how will this collaboration impact the broader landscape of sports sponsorships and fan engagement? And will the convenience of no-fly cruises from Portsmouth prove to be a significant draw for Hampshire Cricket supporters?

For more information on Ambassador Cruise Line and their itineraries, visit https://www.ambassadorcruiseline.com/. To learn more about Hampshire Cricket and upcoming fixtures, visit https://www.hampshirecricket.com/.

Frequently Asked Questions About the Hampshire Cricket & Ambassador Cruise Line Partnership

• What discount is available to Hampshire Cricket members with Ambassador Cruise Line?

  Hampshire Cricket members can enjoy a 10% discount on all Portsmouth sailings by using the code HC10 when booking.

• Where will Ambassador Cruise Line be sailing from in relation to the Utilita Bowl?

  Ambassador Cruise Line will be sailing from Portsmouth, which is conveniently located just 17 miles from the Utilita Bowl.

• When will Ambassador Cruise Line begin operating sailings from Portsmouth?

  Ambassador Cruise Line will commence sailings from Portsmouth in the 2026/27 season.

• What types of cruises are offered by Ambassador Cruise Line?

  Ambassador Cruise Line offers a variety of no-fly cruise experiences to destinations such as the Norwegian Fjords, Canary Islands, and the Mediterranean.

• Are there opportunities to win a free cruise through the partnership?

  Yes, fans attending certain Hampshire Cricket matches will have the chance to win a complimentary cruise onboard an Ambassador Cruise Line vessel.