Highest paid sports star in the world: How Messi makes his millions

The KURIER gives an overview of the highest paid athletes in the world:

  • Lionel Messi: 130 million (75 million salary, 55 million advertising)

In March, the 34-year-old Argentine signed a deal with Socios, the top platform (currently) for trading fan tokens, for 20 million a year. The Paris SG star also advertises Adidas, Budweiser and Pepsi. He also became a brand ambassador for Hard Rock International last June.

Since March, Hard Rock Cafes around the world have had the Messi Burger, which he claims he created himself. The Argentinian’s deal with Saudi Arabia has not even been taken into account. It is said to bring him 5.7 million a year and he is said to have only gotten it because Cristiano Ronaldo canceled. For the first time since 2013, Messi also earned similarly high income from advertising as the Portuguese.