At the time when the company, Crafton, which designed for “BUBG” revealed the new update, PUBG Mobile 2.0, huge gains were announced for the famous game.
Crafton revealed the main updates to the PUBG Mobile 2.0 version, which includes a new map, where the official Levik map has been updated, in addition to new weapons, and a new vehicle that can move quickly and smoothly across all types of terrain.
Developer Krafton’s latest earnings report revealed that PUBG: Battlegrounds, the PC and platform version of the Battle Royale series, is making a lot of money after switching to free-to-play in January.
According to the report, PC sales increased 61% annually to $82.3 million. The jump in cross-platform sales was even greater, increasing 124% from the previous quarter and 274% annually. This is despite the fact that Crafton did not put a dollar number behind the increases.
According to “aitnews,” the game also saw a nearly 3-fold increase in average monthly active users from the fourth quarter of 2021.
PUBG: Battlegrounds was originally a paid game when it launched on Steam in Early Access in 2017.
But the huge financial success of free Battle Royale games like Fortnite, Call of Duty: Warzone and Apex Legends has proven that the free model can be very profitable.
To give you an idea of how profitable it is, EA said this week that Apex Legends, a game released just over 3 years ago, has topped $2 billion in net profit.
Meanwhile, Epic Games raised about $144 million in relief for Ukraine in just two weeks of revenue from the game Fortnite. The game raised $36 million in its first day alone.
As a result, those numbers likely prompted Crafton to move PUBG: Battlegrounds to free-to-play.
Perhaps the popularity of PUBG: Mobile (Free to Play) helped the company make such a decision. The game accounted for 75% of Crafton’s revenue for the first quarter.
Crafton says that PUBG: Mobile, which has been downloaded more than 1 billion times as of March 2021, generated $307.1 million in revenue in the first quarter of 2022, a number up 5% annually.
The gaming company reported revenue of $407 million, up 13.5% annually. The report indicated that net profit for the quarter was $190 million, an increase of 26%.
Crafton attributed part of its quarterly growth to the performance of PUBG: Battlegrounds after it became free to play on PC and console in January. “The number of paying users has more than doubled, which contributes significantly to boosting quarterly sales,” she said.