Posted Feb 26 2020 at 6:30 am
Netflix and others, antidotes to piracy? This is what a study by Médiamétrie suggests showing a historic drop in the number of pirates of films, series or sports programs, in parallel with an increase in legal offers.
The average number of Internet users going to illegal streaming or downloading sites on computer, mobile or tablet, decreased by 23% between 2018 and 2019, ” never seen “, underlines Bertrand Krug, director of the Internet department of Médiamétrie.
Specifically, their number increased from 15.4 million on average in 2018, to 11.8 million in 2019, a little less than a quarter of Internet users. In 2019 alone, the decline is even sharper: from 14.5 million in January to 9.5 million in December.
An inflection had already been recorded since 2015, marking a peak in piracy, but it was limited (less than 10% each year) and concerned only computers, the others not being measured.
Disney + arrival
The rise of SVOD (video on demand by subscription) offers, such as Netflix explains these figures. “There is a correlation between the drop in piracy and SVOD. In 2019, 58% of hackers also subscribed to an SVOD offer, compared to only 17% in 2017 ”, says Lloyd Mullender, head of studies and customers at Médiamétrie.
However, the explosion in the number of offers, with
the upcoming arrival of Disney +
, but also from Salto, HBO etc. could complicate things and “Paradoxically, perhaps revive piracy”. A viewer can probably not pay everything, he may be frustrated.
Sport always pirated
in the sport,
abundance has not curbed piracy. In this area, Médiamétrie counts 1.8 million fraudulent Internet users, an almost stable figure in 2018 and 2019. “The fact of having to pay several subscriptions to have a wide choice of sport may encourage some Internet users to go to pirate sites”, says Lloyd Mullender.
Because contrary to what one could imagine, the pirate is not a penniless young person. He is on average 39 years old. A third of fraudulent internet users are CSP + and two thirds of active people. “We don’t hack because we can’t afford to buy content, but because we want a wide choice of content …”, he notes.
Besides, pirated content is very variable. In a previous study, Médiamétrie pointed to blockbusters like “Game of thrones”, but also episodes of “Plus belle la vie”, which were broadcast in Belgium before France…
Actions before the courts
Actions in the courts have also played a role in the decline in piracy. Thus, between 2018 and 2019, the Alpa (Association for the fight against audiovisual piracy), in coordination with the rights holders (mainly professional organizations of producers) can claim to have instituted proceedings to block 103 sites (including 300 names domain). “The case law only stabilized in 2017, following a judgment of the Court of Cassation on Allostreaming. From there, several cases could be tried ”, explains Frédéric Delacroix, general manager of Alpa.
by introducing several d
provisions against piracy
, should also help to fight against this phenomenon, which generates
a shortfall of more than a billion euros
for the audiovisual sector, according to E&Y data in 2018.