GPT-3 is one of the great advances in artificial intelligence. Its potential offers an interesting opportunity for content marketers.
Artificial intelligence (AI) has entered the world of writing and content creation. The OpenAI company has actually developed an autoregressive linguistic model of 175 billion parameters named GPT-3. This is a powerful technology that will change the way content for the general public is produced. Find out how GPT-3 AI could change the content marketing landscape.
What is GPT-3?
GPT-3 is short for Generative Pre-trained Transformer 3, where the number 3 refers to the third generation. It is a linguistic prediction tool that generates any type of text thanks to its pre-trained linguistic algorithm. the content marketing is one of the domains affected by GPT-3.
This technology has all the necessary data to carry out its task. She can generate anything that has a linguistic structure almost as well as a regular writer. Thus, she is able to summarize long texts, translate them into several languages, create blogs. Additionally, GPT-3 allowswrite functional code from English input.
Rather than focusing specifically on the meaning of a word, this technology looks at the context and analyzes the meaning of the entire text.
Read on to learn how GPT-3 AI could disrupt content marketing.
How GPT-3 will change copywriting and content marketing?
Keeping up is one of the biggest challenges for any content marketer. Indeed, the volume of content produced and published online represents almost 2.5 quintillion bytes of data. In such a context, AI-based content platforms have a huge advantage. They can create content virtually on demand. GPT-3 was touted as a tool that surpassed anything that existed in terms of human-like language and text generation.
It allows to create content much faster and writers will have more time to work on other projects. Businesses can use it to meet their marketing needs in a timely and cost effective manner.
Ability to create quality short form content
GPT-3 has excellent skills in producing short content. Including product descriptions, captions, and posts on social media or a publishing site. This technology offers a low value but high quality content. In addition, GPT-3 helps automate the creation of short content. In this way, companies save time and money.
Although not as good as for short text, GPT-3 can also produce long content. With his language prediction algorithm, this tool identifies the correct word based on those that have been written before. The semantic analysis of GPT-3 is really impressive.
Writing personalized articles
Finally, writing marketing content aimed at more than one audience is another use case for GPT-3. By targeting different buyer personas, it becomes possible to quickly create an infinite number of variations to suit needs.
AI-powered content platforms can avoid putting a lot of effort into producing small chunks of text as part of a digital marketing strategy.
The future of content marketing with GPT-3
The question now is whether GPT-3 technology can replace copywriters in content marketing. In fact, AI-driven platforms will be very useful for content ideation. In addition, they save time by automating the writing process.
However, it should be noted that the content automatically generated by these platforms still requires human supervision. Indeed, copywriting always needs a human touch to tell captivating stories and appeal to the imagination of the target audience.
It must therefore be concluded that even though GPT-3 makes the copywriting process easier for marketers, this tool won’t be replacing editors anytime soon.
We are still far from artificial intelligence which does everything like humans. Nevertheless, everything remains possible in the future, as technology improves, even if this future is not yet for tomorrow. The editors can therefore sigh a little longer.