Ikea plans revolution – what effects the new strategy has for you

Ikea wants to sell his furniture in the future via Amazon. (Icon)

Ikea wants to sell his furniture in the future via Amazon. (Icon)

Photo: Heinz-Peter Bader / REUTERS

Ikea In the future, it looks set to increasingly rely on the online business. The Swedish furniture giant apparently wants to rely on established online portals.

So check Ikea selling products to other online retailers, such as Amazon or Alibaba. That said the head of the Dutch holding company Inter Ikea, Torbjörn Lööf, the newspaper "Financial Times".

Ikea sells furniture via Amazon – and keeps thinking

After the planning had taken longer than expected, the first test sale is now imminent.

In addition, one could well imagine the construction of an industry-wide online platform.


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Ikea is based on Zalando

Ikea is not yet in talks with rivals, emphasized Lööf. "You like to decide your own destiny, so if you have the size and the possibility, then it fits," Lööf said.

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He highlighted the online fashion retailer Zalando as a positive example of such a platform. On Zalando clothes of various brands are sold.

If Ikea is serious, online customers may soon be looking forward to a completely new shopping experience in the furniture sector.

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Ikea is in the middle of a comprehensive corporate restructuring. The company is testing leasing concepts for furniture, as well as smaller branches in city centers.

In addition, Ikea is working on its online strategy. Among other sales opportunities, the furniture retailer also wants to improve their own website. (Dpa / ak)



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