Wednesday, July 24, 2019
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Ikea reflects on radical innovation in sales

Ikea furniture only at Ikea? This could soon be history, because the Swedish furniture giant is considering selling its products not only through its own distribution channels.

Delft – The furniture retailer Ikea checks the sale of products at other online retailers such as Amazon or Alibaba. That said the head of the Dutch holding company Inter Ikea, Torbjörn Lööf, the newspaper "Financial Times" (Wednesday). After the planning had taken longer than expected, the first test sale is now imminent.

Ikea boss: "You like to determine your own destiny

In addition, one could well imagine the construction of an industry-wide online platform. Ikea is not yet in talks with rivals, emphasized Lööf. "You like to decide your own destiny, so if you have the size and the possibility, then it fits," Lööf said. He highlighted the online fashion retailer Zalando as a positive example of such a platform.

Ikea in the middle of corporate restructuring

Ikea is in the middle of a comprehensive corporate restructuring. The company is testing leasing concepts for furniture, as well as smaller branches in city centers. In addition, Ikea is working on its online strategy. Among other sales opportunities, the furniture retailer also wants to improve their own website.

Also read: Ikea sells card with embarrassing error – absurd conspiracy theory in the network

Video: Embarrassing error of the furniture giant



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