The ads could be on Netflix by the end of the year, but the service provider wants to introduce a lower subscription level, the New York Times reported.
Netflix may introduce a lower-priced, ad-supported subscription level as early as the last three months of the year compared to the original schedule.
All this was revealed in a note sent to the workers.
Two unnamed corporate employees told the paper that the company also plans to introduce a global anti-password sharing system at roughly the same time. It is estimated that there are 100 million Netflix users today who use the platform for free.
Despite high profits, the balance sheet is negative
The streaming provider had long opposed the showing of commercials on it, yet in late April, CEO Reed Hastings said the company would later introduce an ad-supported version.
The company’s first quarterly report also revealed that although profits were very high, the balance sheet turned negative.
In addition, Netflix has not only increased its subscriber base by two million, but has lost around 200,000. This is also due to the fact that 700,000 subscribers disappeared due to the war in Ukraine when the service in Russia was shut down, but even taking this into account, it fell far short of expectations.
(Cover of Denis Balibouse / Reuters)