Inexpensive luxury watch triggers police action in Frankfurt – long queue

Sometimes queues several hundred meters long: The presentation of a new watch has attracted numerous people to the inner cities. In some places, the police were also on duty.

The launch of a new watch collection has led to long queues in several major German cities on Saturday. The new edition of the “Speedmaster”, a joint watch collection by the manufacturers Swatch and Omega, costs around 250 euros less than the original watch, which is considered the first watch on the moon.

The astronaut Buzz Aldrin is said to have worn a copy of the brand on his moon walk in 1969 – since then the watches have been traded among collectors for several thousand euros. In Frankfurt, several dozen people stood together in front of the branch near the Hauptwache at the start of sales.

Several hundred people lined up on Berlin’s Kurfürstendamm for the new clock, reports the “Morgenpost” in the capital. The police were also on duty because of the crowd, the report said.

New watch from Swatch and Omega: The "Speedmaster Moonwatch" costs around 250 euros.  (Source: Swatch)New watch from Swatch and Omega: The “Speedmaster Moonwatch” costs around 250 euros. (Source: Swatch)

On the Twitter platform, pictures from Hamburg could also be seen at the weekend, which are said to show a queue several hundred meters long in front of a Swatch branch in the Alster Arcades.

Another user meanwhile showed a photo of dozens of people in front of a branch of the watch manufacturer on Schadowplatz in Düsseldorf.

The manufacturers Swatch and Omega presented the watch on Thursday. The watchmakers are offering eleven different models of the new watch, each of which is named after a specific celestial body from the solar system.

The new watch is not supposed to be available online, so interested parties had to go to a local watch shop worldwide. That should probably explain the long queues on Saturday. A clever marketing coup, which led to full city centers not only in Germany, but also in Australia, France and Italy, according to a report by the Swiss “Blick” this Saturday.