Instagram incorporates purchases from chats

Digital Millennium and DPA

Mexico City / 19.07.2022 10:23:04

Through Instagram we not only share photos and videos, but also some stores have found a way to promote their merchandise and thus sell their products. With this in mind, Instagram will now introduce a new feature whereby you can buy different objects through chats.

Instagram has implemented in its social network purchases directly from the conversations that users have with small businesses, a novelty that includes payment and order tracking.

Every week, more than a billion people contact businesses through Meta applications to solve doubts about its products and services, in search of help or simply to interact with its contents.

This relationship between the user and a small business has been extended with the possibility of buying products directly from the chat thread, as reported by Instagram in a statement. This possibility will be present as long as the business has been qualified by the platform.

The user, just by starting a conversation with the business, will be able, in addition to answering their questions, to make a purchase order and pay it on the spot using Meta Pay. From this conversation thread you will also be able to track your order.

This novelty in the social network allows small businesses to start selling through Instagram before establishing your digital commerce in the Stores of this platform and Facebook.