Instagram is testing new options to verify the age of its users. The platform uses the tools as an extension of the previous proof of identity.
Instagram is currently testing two new tools that users can use to verify their age on the platform. The news agency reports Reuters. The new features are therefore an extension of the previous age verification using proof of identity.
Instagram wants to protect minors
The new options are primarily aimed at minors between the ages of 13 and 17. They are intended to help offer age-appropriate experiences for younger users. This includes, for example, setting up private accounts.
Instagram also wants to prevent unknown adults from being able to make unwanted contact with underage users. In addition, the possibilities of reaching young consumers with advertising should also be restricted.
Proof of age via video selfie
In order to protect the privacy of underage users, the social media service has the help of Yoti fetched. The company specializes in verifying the age of online consumers.
To verify the age of consumers, Yoti uses a combination of AI technology and so-called liveness anti-spoofing to verify the real identity of users. The company also checks uploaded documents for authenticity.
In the future, users should be able to upload a video selfie to have their age checked. The Yoti technology then estimates the age based on facial features. Both Instagram and Yoti assure that the picture will be deleted as soon as the verification process is completed.
Instagram: Followers can verify users
The network also uses another age verification option. Users have the opportunity to select three followers who can confirm their age. For this option, however, users must be at least 18 years old.
Instagram is rolling out the new tools after the company received criticism for the Instagram Kids platform last year. The version of the social media service aimed at underage users promised to offer ad-free, age-appropriate content. Parental permission was also required to use the service.
However, lawmakers in the USA and other interest groups have expressed security concerns and have called for the service to be suspended for the time being.