Integrated Marketing Manager, App Store

As one of our Integrated Marketing Managers, you will:

– Establish frameworks and criteria that helps define key marketing beats and levels of communication support

– Identify, propose and plan key marketing moments that help support our marketing and business goals. These will range from cultural and annual moments, moments that support Apple’s values, and moments to engage with our gaming community

– Strategic approach that will deliver inspiring and creative programs that align with business objectives

– Create and build integrated marketing plans that outline the approach: goals, KPIs, messaging direction, audience, insights, and marketing tactics

– Work with an experienced multi-channel marketing team to define activations, measure results, capture and share takeaways. Of course, from these findings you will optimize future campaigns

– Brief in our Creative and cross-functional partners, and supervise the final delivery of innovative campaigns across platforms

– Be a central point of information and planning for these key marketing moments, frequently liaising with Business Management, Operations and Editorial teams

– Act as a partner for international marketing teams and support internationally-led cross-functional initiatives when needed

– Prepare presentations and communicate findings from integrated campaigns to management and to the broader organization

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