Israel’s Delta Textile will produce socks for Nike in Turkey instead of Ruse

Why is the Israeli owner leaving Bulgaria?

“Delta Textiles – Bulgaria” fulfills 95% of orders for Nike socks, as well as for Columbia, Converse, Wilson, Pierre Cardin, Demix, Fila, Primark, Marks&Spenser, Sweaty Betty brands. In 2021, the company also took over the distribution of lingerie under the Elle brand in the EU and Great Britain.

The production is entirely for export with the inscription Made in Bulgaria – 85% of it is sold in Europe, and the rest – in the USA and the Arab countries. The Bulgarian company does not only produce – it is responsible for the design of the products, for the coordination and relations with the customers, for the development and innovations.

“Until a year and a half ago, we were working at full capacity. After covid, the economic crisis was felt very strongly in the entire market. Our main customer had accumulated stocks and demand decreased by 40-50%. The management made an assessment of the market and decided to close the factory in Bulgaria , but to preserve the one in Turkey. The assessment was made on the basis of the economic situation in Bulgaria, which is less favorable compared to Turkey due to a chronic lack of labor, expensive energy, and the raw material comes from Turkey,” he explained about ” Capital” Yigal Heretz.

Investments for millions

The company has been in Bulgaria for many years, during which time it has invested in the modernization of production. “It is important to note that the factory in Bulgaria was one of the best in the group, if not the best. We have invested 8 million euros in it so far in new equipment and automation,” Igal Heretz explained to Capital.