“To ensure our customers are buying genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and traders to ensure that only original Apple products are sold, ”Apple replied in a statement. The Californian electronics giant has already announced its intention to appeal this decision described as “unjustified and disproportionate”.
In Italy, 70% of consumer electronics purchases are made on Amazon.it, of which at least 40% are represented by retailers using Amazon as their brokerage platform. “It therefore appears essential that the application of the competition rules ensure a level playing field for all traders who use market places as an increasingly important place to carry out their commercial activity, particularly in the current context, in avoiding the implementation of discriminatory behavior restricting competition “, considers in its judgment the AGCM.
According to the Italian competition gendarme, identical procedures are currently being carried out by the competition authorities of Spain and Germany. Apple and Amazon could therefore suffer similar decisions, especially in other European countries.
See the decision of the AGCM (in Italian)