Kim Kardashian, new ambassador for…

After rapper Snoop Dogg, actress Shay Mitchell and actor Kevin Hart, it’s Kim Kardashian’s turn to promote plant-based meat from Beyond Meat. The reality TV starlet turned global icon and standout entrepreneur is featured in their new ad campaign. “I believe so much in Beyond’s mission [Meat] that I decided to offer my best asset: my taste“, introduces Kim Kardashian bluntly in a video spot broadcast in particular on Instagram.

Favorite recipes and products

I am truly inspired by Beyond Meat’s mission, she underlines in a press release issued by the vegetable meat brand. I love that beyond making plant-based eating delicious and accessible, they do it in a way that benefits both people and the planet.” Wearing the title of “Chief Taste Consultant”, or chief taste specialist, the star with 313 million followers on Instagram will also promote in a newsletter her favorite products and her ideas for good meals. “My kids are obsessed with my Beyond Beef taco recipe, Beyond Burger for BBQs and Beyond Chicken Tenders for a quick snackshares the one whose fortune amounts to 1.8 billion dollars according to Forbes. It’s empowering to know that small changes I make for my family, like incorporating more Beyond Meat into our meals, can have a big impact..”

Internet users shared

In the comments, under the Instagram post, opinions on this partnership are divided. There are those who see the bright side of things. “The fact that Kim Kardashian encourages her followers to eat plant-based products is simply a victory for animals and the environment, whichever way you look at it“, underlines a user. But others do not share the same enthusiasm: “Why she ?“, “Find better spokespersons“, “It seems so wrong!“. With more than 600,000 views in less than a day (against 10,000 for other videos) and more than 3,000 comments (against a hundred usually), Beyond Meat is getting a nice publicity stunt… But at what price Asked by LSA about the amount of the collaboration, the company did not wish to disclose the financial details of the partnership.

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