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Klaus Wohlfarth: “The BBS brand was neither cultivated nor made money with it”

In summer 2020, BBS filed for bankruptcy for the third time within a few years. At the beginning of 2021 it became known that the KW Automotive Group wanted to take over the wheel manufacturer. The deal has been perfect since June 1st. NEUE REIFENZEITUNG spoke to KW owner Klaus Wohlfarth on this occasion.

NRZ: You bought a company that went bankrupt three times in just a few years. They are Swabians and, as is well known, they don’t give anything away. What made you buy?

Well, I don’t think any entrepreneur would want to give away money because the Swabians are no different from the others. But we have a strong sense of responsibility as a family company and we take responsibility for many employees. In the end, under our leadership, they have developed truly unique products in just 25 years, which we at KW Automotive GmbH successfully sell worldwide under well-known brands such as KW, ST or AP.

When I was asked what was going on at BBS, I couldn’t answer this question at first, but from that moment I also wanted to know how this company with the unique BBS brand could get into bankruptcy again. Within a few days I was able to get an idea. And it quickly became apparent what was missing. What are the causes of the persistent problems and, importantly, how a company like ours could help get BBS back on a successful path. Let me sum it up like this, in the BBS the B = Braun and the B = Baumgartner are missing – only the S = Schiltach is left, and that too is very old.

Subscribers can read the full article in the July issue of NEUE REIFENZEITUNG. You are not yet a NRZ reader? You can change that here.

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