Kognia, Xavi’s technological bet at FC Barcelona ‘so that the ball enters’

A new method lands in Can Barça to improve the game and, therefore, the results of the Barça team. It’s about the start up Barcelona-based Kognia, a company that offers an analysis of sports performance through the use of physics, the deep learning and artificial intelligence (AI). The new Barça coach, Xavi Hernández, intends to incorporate the system with the basic objective of football, “that the ball enters”, according to Ferran Soriano, current executive director of Manchester City.

The company, which is led by Maurici López-Felip and which operates through the Optima Sports company, offers its extensive services to professional clubs, leagues, associations, soccer academies and communication companies from 40,000 euros.

Instead of offering a generic set of statistics derived from the match, Kognia provides the client with specific video clips for the subsequent analysis of key tactical situations in the game, something to which the new FC Barcelona coach gives a lot of relevance, according to advanced Sports world.

In this sense, the technology applied by Kognia analyzes the game in an automated way, avoiding the inefficiencies of manual analysis, and introducing objectivity in the analysis of the game and providing solutions in real time to be able to introduce the corresponding changes during the course of training or matches. .

To date, the company has attracted Xavi Hernández himself, former Real Madrid footballer Iker Casillas and former candidate for the presidency of FC Barcelona Víctor Font to its capital.. The Barcelona company has a total workforce of 24 employees, with Xavi and Víctor Font as members of the board of directors.

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The software It has also been used by different coaches who intensively study the way of playing, the positioning and the spaces of the rivals. An example is the Basque Unai Emery, current coach of Villarreal CF, who, with the help of Kognia, lifted the Europa League against Manchester United on May 26..