Lambert and Butler's chief of tobacco says she will NOT try to stop her two daughters from smoking
- Alison Cooper is the chief executive of the industry's Imperial brand
- Although she is aware of the health risks, she is relaxed while smoking her daughters
- She said that she wants her children to make their own informed choices
The blunt warning that "smoking kills" is struck on almost every pack of cigarettes sold in the UK.
However, the head of one of the world's largest tobacco companies said she will not stop her own daughters from accepting the habit, despite the blatant health hazards.
Alison Cooper, 53, is the chief executive of the Bristol-based Imperial Brands and one of the few women to run a FTSE 100 company.
Although she is aware of the life-shortening damage that cigarettes can cause, the mother-in-two is relaxed about smoking her 15- and 23-year-old children.
Alison Cooper, 53, is chief executive of the Imperial Brand of the Tobacco Industry and will not stop her own daughters from smoking
"I've always tried to get them to make their own decisions from an informed position," Cooper said when asked in an interview with the Sunday Times about her relaxed approach to smoking.
And if she was disappointed to start smoking, she said, "I do not think disappointment is good for a mother anytime."
In a market that constantly adapts and innovates new products, said Cooper, who has been in charge of Imperial Brands since 2010 and enjoys one or two cigars.
The dangers of smoking are well known and at least 40 percent of the cigarette packaging needs to make room to detail the consequences of inhaling the tobacco gases.
"Smokers die younger," "Smoking causes fatal lung cancer," and "Smoking can lead to a slow and painful death" are some of the sentences that have been praised by law on parcels.
Imperial Brands is best known for its Davidoff, Lambert and Butler cigarettes.
Although the number of smokers in the UK declines year-on-year, it is still estimated at 9.4 million and the tobacco industry remains a lucrative market.
Cooper spent 5.5 million pounds in 2017, a dramatic 3.6 million pounds increase last year.
Imperial Brands is best known for its cigarettes by Davidoff and Lambert and Butler (pictured)
Cooper, head of Imperial Brands since 2010, said she hopes the company will stop selling cigarettes during his lifetime