Lars Finder takes over the programmatic marketing of the Rheinische Post – ADZINE

“In Lars Finder we have been able to gain an extremely experienced marketing expert who will bring his many years of expertise in yield management and in the programmatic area to our company in an enriching way,” explains Nicole Dreyer, Director Sales & Monetization at RP Digital GmbH. “He brings immense know-how to monetize our advertising space even better and more effectively.”

Lars Finder comes from, where he last served as Senior Yield Manager. He previously worked for other publishers such as One Football and Vinted. So now the change to the digital unit of the Rheinische Post Mediengruppe. With RP Digital, the Rheinische Post Mediengruppe has a wide-ranging online portal that reaches around 8.56 million unique users every month. Finder should also take care of the topic of programmatic direct deals.

“The Rheinische Post Mediengruppe is one of the largest regional news publishers in Germany. I’m really looking forward to the task of further promoting the digital monetization of our own and externally marketed sites,” says Lars Finder. “Especially in today’s very complex world of digital publishers, with challenges such as the perfect interaction of client- and server-side monetization using first-party data, it is important to constantly develop and expand the existing setup.”