Less metaverse, more WhatsApp: Mark Zuckerberg wants messaging to contribute to revenue

After a harsh wave of cuts that meant the dismissal of more than 11,000 Meta employees, Mark Zuckerberg revealed his strategy, going beyond the metaverse.

For the head of the parent company of Facebook, Instagram, Messenger y WhatsAppthe money is in the messaging platforms.

Zuckerberg participated in a meeting on Thursday to clarify the outlook for both employees and investors of Meta.

in the meeting, Mark Zuckerberg assured that WhatsApp y Messenger are in a “very early stage of monetization,” reported Reuters.

“We talk a lot about long-range opportunities like the metaverse, but the reality is that business messaging will probably be the next biggest pillar of our business as we work to monetize more WhatsApp y Messenger”, he explained.

The potential of WhatsApp y Messenger can be seen on other platforms like WeChat in China, full of options that go beyond messages.

In the case of Meta, You can already see how it helps to carry out direct transactions from your messaging apps in Brazil.

WhatsApp it also already makes money from enterprise clients, whom it can collect fees from thanks to its huge user base: more than 2 billion worldwide.

Change of course in Meta?

This vision contrasts with the recent actions of Mark Zuckerbergwhich seemed to “put all the chips” on the metaverso.

Questions from investors and the same results, which have affected the technology industry in general, seem to have motivated this change of focus.