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Listening tip: Business Insider Managing Director Jakob Wais underestimated radio as a marketing channel.

Listening tip: Business Insider Managing Director Jakob Wais underestimated radio as a marketing channel.

Hear-Tip: Radio has become “totally interesting” as a marketing channel for Business Insiders in recent years, says the managing director Jakob Wais at “OMR Media” with Pia Frey. The fact that my own research was cited there helped the brand, which was largely unknown. Investigative reporting is always an economic risk, especially for smaller media, also in view of the “professionalization of media lawyers”. Such journalism is “vital for our democracy, but probably not viable on its own”. Therefore, a healthy economic foundation is needed. Business Insider is primarily subscribed to for personal finance and career topics. He is always surprised by the success of the “Macht & Millions” podcast.

podigee.io (47-Min-Audio)

Listening tip journalism Springer

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