Louis Vuitton, L’Oréal or Bulgari on Tuesday ended or suspended their collaboration with actor-singer Kris Wu, megastar in China and ambassador of many brands, after accusations of rape that he categorically denies.
A Canadian of Chinese origin, the 30-year-old is a former member of the successful Sino-South Korean boy band EXO and his face is ubiquitous in China in commercials.
Also known under the name of Wu Yifan, the one who is also a model starred in the film “Valérian et la Cité des mille planètes” (2017), directed by Luc Besson.
In an interview published on Sunday that sparked a media storm, 19-year-old college student Du Meizhu accused the pop singer of raping her during a date – when she was 17.
According to her, Kris Wu has also slept with other girls, enticing them with alcohol or the promise of making them famous.
Faced with the outcry, many brands have distanced themselves from the singer without even waiting for the opening of a judicial investigation.
The French cosmetics giant L’Oréal and the Italian luxury goods and jewelry specialist Bulgari thus laconically announced Tuesday on the social network Weibo “to end all collaboration” with Kris Wu.
The day before, the German car brand Porsche had taken a similar decision.
More cautious, the French luxury giant Louis Vuitton for its part indicated “suspend” its partnership with the pop star, pending “the results of the judicial investigation”.
Kris Wu strongly denied the accusations Monday on his Weibo account.
“I only met Miss Du once, at a party with friends,” he said. “There was no trickery rape and no one made anyone take drugs or alcohol to rape her!”
If the #MeToo movement remains modest in China, it has contributed to greater freedom of speech for women victims of violence. However, no celebrity has been convicted so far.